Things we care about.
A round of a-paws!
We're thrilled that YuMOVE, the UK’s leading pet supplement brand, has hired us to embed purpose and positive impact in their work, and to communicate their growing sustainability efforts: helping to build a better world for pets, people and planet alike.
As our name suggests, the team here at Fox + Hare are big animal lovers. And we're not alone, with 40% of UK households including at least one member who's furry, feathered, scaly or similar.
So we're thrilled that YuMOVE, the UK’s leading pet supplement brand, has hired us to embed purpose and positive impact in their work, and to communicate their growing sustainability efforts: helping to build a better world for pets, people and planet alike.
Founded in 2006, Lintbells’ YuMOVE brand is the UK’s #1 joint supplement for dogs. They’re inspired by the difference great nutrition can make to the lives of our companion animals, and ensuring that their products are sustainable and positive for the planet. They’re now embarking (no pun intended) on an ambitious plan to scale up their positive impact efforts: connecting puppies and purpose, if you will.
Kerry Doble, Chief Sustainability Officer of YuMOVE, said of the news:
“We can't wait to start telling more of our story, highlighting the brilliant work that’s happening behind the scenes, and encouraging others to do the same. With Fox + Hare, we believe that we've found just the right partner to support us.”
We couldn't agree more: we're delighted to have been chosen to partner with a truly authentic and ambitious brand, which shares so many of our values when it comes to ESG. And we're really excited to get stuck into working together!
We see caring for our pets as a vital part of developing more sustainable ways of living across wider society, and of embedding brand purpose in those wider shifts.
Research from Euromonitor International's Global Lifestyles Survey shows that pet owners are more concerned than the average person about the environment; this is reflected in a shift across the pet and veterinary industries towards more natural and sustainable products, and more intentional and people-focused ways of working.
Under the banner of "pets, people and planet" we're going to be helping YuMOVE bring all of this to the foreground: they're already putting positive impact at the heart of how they operate, we're just helping them to take it up a notch, and to tell the world about all the great things they're doing.
Keep an eye on here, and our social channels, for some tail-wag-worthy updates on our work together in the coming weeks and months.