Thinking on B2B marketing, brand and growth.

Perspectives and points of view from the Fox + Hare team — on B2B marketing, brand strategy, creative and what's actually working right now.

Your B2B buyers have already decided before they call you

Two thirds of B2B buyers choose a vendor before they’ve spoken to anyone. Not shortlisted. Chosen. The sales conversation — the one your team has …
Why most B2B businesses sound exactly the same

I spent years as a journalist before I moved into marketing. The FT, men’s magazines, sports media. A career built on finding the story in …
The most underused B2B marketing asset isn’t a channel. Your people.

There’s a question I ask almost every B2B client early in a relationship. Who in your business do your best customers actually buy from? The …
How Positive Impact Helps You Attract, Retain and Motivate Talent

If you want to find and retain the right talent, then you need to give your people the professional purpose and meaning they’re looking for.
MOTHER NATURE VS. HUMAN NATURE.

The Apple ad, and four reasons we’re on the positive side of the pro/con split.
The Writing’s On The Wall Street

DiCaprio, Pens, and Sustainability Marketing