Thinking on B2B marketing, brand and growth.

Perspectives and points of view from the Fox + Hare team — on B2B marketing, brand strategy, creative and what's actually working right now.

Your B2B buyers have already decided before they call you

Two thirds of B2B buyers choose a vendor before they’ve spoken to anyone. Not shortlisted. Chosen. The sales conversation — the one your team has ...
Why most B2B businesses sound exactly the same

I spent years as a journalist before I moved into marketing. The FT, men’s magazines, sports media. A career built on finding the story in ...
The LinkedIn strategy most B2B businesses are missing isn’t really a strategy at all

Here’s what I see consistently with B2B businesses that aren’t making LinkedIn work. They’re treating it like a broadcast channel. Post content. Hope people see ...
The most underused B2B marketing asset isn’t a channel. Your people.

There’s a question I ask almost every B2B client early in a relationship. Who in your business do your best customers actually buy from? The ...
Case for Slowing Down Before You Speed Up

In a market chasing speed and volume, we explore why slowing down - and reconnecting with your brand’s energy - is the smartest move
First Bus To Catch The Summer With Fox + Hare

First Bus South have appointed creative agency Fox + Hare as their purpose-led creative partners.