The Big IssueCreative Comms

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The Big Issue

The iconic magazine that offers employment opportunities to people in poverty had a unique challenge when COVID-19 hit.

Fox + Hare were tasked in building The Big Issue’s 2021 Christmas campaign to raise awareness and drive funds for vendors who are facing a tough year, post-COVID.

Fox + Hare transformed existing photography by adding illustrations to convey The Big Issue vendors’ 2021 Christmas wishes. The suite of creative assets were rolled out across multiple channels and formats including OOH, Print and Social channels.

Violetta’s Big Wish
Black Friday


Dave’s Big Wish

A unique challenge emerging from the COVID-19 pandemic.

The Big Issue