With a broad portfolio of different brands and positive impact initiatives, Britvic needed to cut through the confusion by focusing on a single, clear message.
We developed their core positioning on sustainability for flagship brand Robinson’s, and made it applicable to each of their different businesses.
Giving them the confidence to speak about positive impact with a consistent, single-minded voice across their entire product range.
Britvic’s stable of different brands, and intersecting initiatives on positive impact and sustainability, meant that their efforts were getting lost. They needed help simplifying things.
We developed a universal positioning and approach around sustainability that could be applied to each one of Britvic’s businesses, giving them a centralised and single minded way to communicate with their audiences, and push their sustainability agenda.
We ran workshops with the Britvic brand marketing group to develop an approach for Robinsons (their flagship brand) which we then synthesised into a playbook with messaging guardrails.
We helped lead the way, showing Britvic how to bring sustainability into the core of their brand identity and business model, including a commitment to reduce their operational carbon emissions by 50% by 2025 and continuing to deliver zero waste to landfill.