Countryside wanted to stand out in a housebuilding industry that’s been slow to embrace sustainability.
We helped them establish their values, and focus on property that’s fit for the future.
Empowering them to speak and act confidently, getting an edge on the competition.
Countryside saw an opportunity to stand out, in a property industry which has been slow off the mark on sustainability.
We helped them build a new sustainability strategy which put positive impact at the heart of their work.
We identified the key messages, value propositions and targets within their overall strategy, and then brought these to life for internal and external audiences alike.
And we delivered everything from an overarching campaign narrative and guidance on tone of voice, to social media content suites and art direction.
Our work helped spark a paradigm shift in Countryside’s work – sourcing over 99% of their timber from sustainable sources, and sending less than 1% of their waste to landfill, as well as building towards net zero emissions by 2030.