Countryside Properties

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Countryside Properties saw an opportunity to lead in a housebuilding industry that had been slow to embrace sustainability, but to do that credibly, they needed to speak with confidence to the audiences that matter most commercially: trade partners, investors, planning bodies and institutional stakeholders.

We helped them build a sustainability strategy that put positive impact at the heart of their work – identifying the key messages, value propositions and targets that would resonate with professional and investor audiences, and bringing these to life for internal and external stakeholders alike.

Countryside Properties
Countryside Properties
Countryside Properties
Countryside Properties

We delivered everything from an overarching campaign narrative and guidance on tone of voice, to social media content suites and art direction — all built around a story that worked as hard in a boardroom as it did in the market.

Our work helped spark a genuine paradigm shift in Countryside’s business — sourcing over 99% of their timber from sustainable sources, sending less than 1% of waste to landfill, and building towards net zero emissions by 2030.