Lintbells had genuinely big news to share: achieving B Corp certification, making them one of a handful of pet brands to join this global movement for better business. But their most important audiences weren’t pet owners – they were vet practices, retail buyers and trade partners who needed to understand and champion the brand’s values as much as its clinical results.

We created a suite of assets across social, PR, internal comms and in-person events, managing and delivering their B Corp launch campaign across multiple channels – with a particular focus on engaging the professional trade audiences that drive commercial performance.

The result was outstanding. Vets, retail partners, senior leadership and industry peers responded with genuine enthusiasm – putting Lintbells’ B Corp status firmly on the map with the professional audiences that matter most to the brand’s growth.