Pepper Money came to us with a challenge: help establish them as the UK’s leading specialist mortgage lender, by designing and implementing a best-in-class social strategy.
Entering a highly crowded and competitive market, they wanted to stay relevant to a varied audience of brokers and retail customers alike.
So we developed and delivered a comprehensive social strategy, from managing multiple channels and leading on tone of voice, to launching their own podcast series, communicating their ESG strategy, and producing video interviews: all rooted in detailed research around their audiences and bespoke strategy.
The results speak for themselves: a 900% increase in audience numbers, a 400% increase in engagement, and a 500% increase in click throughs; all delivered through a regular monthly cycle of consistently relevant and engaging content, tailored to Pepper Money’s varied audiences.