Pepper Money

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Pepper Money came to us with a clear challenge: establish them as the UK’s leading specialist mortgage lender through social media, in a crowded market where most financial services brands sound exactly the same.

Their audience was complex — brokers and retail customers with very different needs, different channels and different reasons to engage. Most agencies would have treated them the same. We didn’t.

Pepper Money
Pepper Money
Pepper Money
Pepper Money

We developed a comprehensive social strategy from the ground up. That meant managing multiple channels, defining their tone of voice, launching a podcast series, communicating their ESG credentials, and producing video interviews — all built on detailed audience research and a strategy specific to Pepper Money’s commercial objectives.

The results were significant. A 900% increase in audience numbers. A 400% increase in engagement. A 500% increase in click-throughs. All delivered through a consistent monthly content cycle that kept Pepper Money relevant to every corner of their audience.