Pepper Money were struggling to harness the value of social.
We built their strategy, delivered everything from tweets to podcasts, and have continued to
refine their social presence.
Taking them from restless to relevant, and growing their social community by 900%.
Pepper Money came to us with a challenge: help establish them as the UK’s leading specialist mortgage lender, by designing and implementing a best-in-class social strategy.
Entering a highly crowded and competitive market, they wanted to stay relevant to a varied audience of brokers and retail customers alike.
So we developed and delivered a comprehensive social strategy, from managing multiple channels and leading on tone of voice, to launching their own podcast series, communicating their ESG strategy, and producing video interviews: all rooted in detailed research around their audiences and bespoke strategy.
The results speak for themselves: a 900% increase in audience numbers, a 400% increase in engagement, and a 500% increase in click throughs; all delivered through a regular monthly cycle of consistently relevant and engaging content, tailored to Pepper Money’s varied audiences.