SuperscriptCreative Comms

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An InsureTech brand new to the UK market, Superscript offer monthly, flexible business insurance to SME’s, self-employed and small business owners. They wanted a brand awareness campaign to let the world know they exist.

Our hero creative concept, ‘Big on the Small Details’, championed the small moments that are actually big milestones on the journey of a small business.  As a start-up ourselves, we knew these moments well.

The 360 campaign had to be authentic, unafraid, and most importantly relatable to the audience.  So we made every day people the heroes of the brand.