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Willis Towers Watson is one of the world’s leading advisory, broking and solutions companies. With operations spanning multiple continents and a senior sales team responsible for some of the most complex B2B relationships in financial services — the challenge was clear.

LinkedIn was being underutilised. Senior leaders across the business weren’t using it consistently or strategically. The platform’s potential to build credibility, open conversations and drive revenue simply wasn’t being realised.

Fox + Hare were brought in to change that.

We developed a comprehensive LinkedIn social strategy from the ground up — covering organic and paid, audience and landscape audit, opportunities and recommendations, KPIs and measurement framework.

Then we took it directly to the people who needed it most.

A series of virtual strategy workshops delivered to 50+ senior leaders across Willis Towers Watson’s global sales teams. Not a one-size-fits-all training session — a tailored programme built around the specific challenges and opportunities facing senior professionals selling complex financial services propositions to C-suite buyers.

Each session was built around a simple premise — LinkedIn isn’t a broadcast channel, it’s a relationship engine. When senior people use it with intention and consistency it generates real commercial conversations.

The workshops were supported by a full strategy presentation and measurement framework — giving leaders both the understanding and the tools to put it into practice immediately.

50+ senior sales leaders across a global professional services business equipped with a clear LinkedIn strategy, the confidence to use it and a measurement framework to track what it delivers.

The kind of engagement that doesn’t just train people — it changes how they think about social selling entirely.