Fox + Hare really came in to their own when they developed a compelling proposition and story that appealed to our broad consumer and internal audiences, and delivered creative content to bring the easyJet holidays ambition to life across our channels.
Travel brands have had to adapt to a dramatically changed business landscape. easyJet holidays launched into a world where consumers were desperate to get away on holiday, but more conscious than ever about the impacts of their decisions.
With growing demand for ethical and sustainable travel options, easyJet holidays saw an opportunity to establish a competitive advantage, and become known as leaders in this space: so they came to us for help.
We took them on a journey of their own – understanding how and why their customers’ expectations had shifted, and helping them craft the right language around their holidays.
We also designed and delivered strategy and communications to show this new commitment off to the world, under the banner of “holidays which don’t cost the earth” – across everything from PR to digital to print to OOH, both for external customers and internal stakeholders.
Our strategy and creative helped easyJet holidays claim their place as the leading mainstream provider of sustainable holidays while also winning multiple awards for their efforts.