Travel brands have had to adapt to a dramatically changed business landscape. easyJet holidays launched into a post-pandemic world where consumer expectations had shifted significantly – but so had the expectations of trade partners, agents and internal stakeholders who needed a credible, commercially compelling sustainability story to get behind.

easyJet holidays saw an opportunity to establish a genuine competitive advantage in sustainable travel — and came to us to help build the framework and communications to make it real, both externally and across their trade and partner audiences.

We took them on a journey of their own — understanding how expectations had shifted across consumer and professional audiences alike, and helping them craft the right language and proposition around their holidays. We designed and delivered strategy and communications under the banner of “holidays which don’t cost the earth” – across PR, digital, print and OOH, built to work as hard for trade partners and internal stakeholders as for end consumers.

Our strategy and creative helped easyJet holidays claim their place as the leading mainstream provider of sustainable holidays, while winning multiple awards in the process.

“Fox + Hare really came in to their own when they developed a compelling proposition and story that appealed to our broad consumer, partner and internal audiences, and delivered creative content to bring the easyJet holidays ambition to life across our channels.” – easyJet holidays