Tommy’s are the largest UK charity funding research into premature births, miscarriages and stillbirths.
Tommy’s wanted to create an awareness campaign to coincide with Prematurity Day 2021. Fox + Hare led the strategic and creative execution of ‘Together for Every Premature Baby’, which raised awareness and improved understanding of premature birth and to support premature parents across the UK. With the help of renowned photographer Jennifer McCord, Fox + Hare produced a full suite of creative assets across organic and earned social media, OOH, print, digital display, website and PR.
A brand awareness campaign centred around World Prematurity Day 2021.