Tommy’s needed a headline-grabbing campaign for World Prematurity Day, but their visual approaches weren’t resonating.

We delivered powerful, research-led creative across multiple platforms, changing the conversation.

Which led to new attention, income and visual direction for Tommy’s vital work.


The best creative we’ve ever had from an agency.

Tommy’s CEO

We’re glad to have partnered with an agency that understands our vision, and shares our values of simple but sensitive communication so that we can reach and support as many families as possible.

Tommy’s Marketing Director

Tommy’s are the largest UK charity funding research into premature births, miscarriages and stillbirths.

They wanted to draw renewed attention to their work for World Prematurity Day 2021, but realised their campaigns weren’t fully connecting with audiences: so they asked us to help reimagine their approach to visual storytelling.

We led the strategic and creative execution of ‘Together for Every Premature Baby’ – a powerfully emotive and visually arresting campaign to raise awareness of premature birth, and support parents across the UK: including a full suite of creative assets across organic and earned social media, OOH, print, digital display, website and PR.