Things we care about.
Staying relevant in the 21st Century
What people really think about brands, positive impact and saving the world.
Our new insight report addresses some of the biggest, most urgent questions out there: what do the UK public really think about brands and their efforts to make a positive impact? Do people spend more on brands which have a purpose? And what should you be doing as a result?
‘Staying relevant in the 21st century: What people really think about brands, positive impact and saving the world.’ answers all of these questions and more, based on detailed survey data from consumers, filtered through our expertise in bridging the gaps between sustainability and creativity.
It’s a deep dive into consumer behaviour and perspectives.
It’s a detailed primer on how brands’ positive impact efforts are seen by customers.
And it’s a vital toolkit for staying relevant when companies are increasingly expected to think beyond profit.
Download the report here - and let us know what you think!